Watch out, Microsoft: Canonical takes Action

There’s been huge buzz about Canonical and Ubuntu as of late, and I must say that I’m pretty impressed.  Mark Shuttleworth is emerging as a charismatic leader worthy to lead Ubuntu to battle, the blogosphere is going crazy, and Ubuntu is well on its way to hitting retail shelves.  I think that even though Ubuntu is a great product and operating system, it’s still not going to be enough as of yet – namely because of the lack of mainstream awareness.

Source: http://upload.wikimedia…_NASA.jpg

I realize that Canonical might not have the financial resources that Apple or Microsoft does, so I guess we can count the example of iPod ads out of the picture (I still feel that those iPod ads with dancing silhouettes are a huge factor in how they sold so well).  Still, if Ubuntu somehow manages to find their way to the front page of a huge mainstream newspaper or the main story on CNN, I’m sure that they would have reached many consumers that otherwise would never have heard of it.  Now, I’m not saying that Canonical has to work out a publicity stunt, but perhaps Shuttleworth could do a presentation or press conference that finds its way to G4 or something (start small, think big, right?).

Ubuntu is ready for mainstream, but we have to ask ourselves, is mainstream ready for Ubuntu?  Have a look at the success of Apple, the lack of general dissatisfaction and consumer reaction with Vista (not to say I personally don’t like Vista – I think it’s fine), and I think you’ll know the answer.