The Second Coming of the Creative Zen

Although the Creative Zen has only been around for about a month, Creative has not ceased it’s aggressive development.  As the Creative Zen’s storage was its main concern, Creative has doubled the limit from 16GB to a current-standard 32GB.   Don’t worry, the Creative Zen will still be the beautiful digital audio player that we’ve all grown to love.  But can such a subtle upgrade improve it’s sales against competitors like Sandisk’s Sansa and Apple’s new iPod Touch?

Source: http://images.dailytech.com/nimage/6706_5794_large_lowres_zen.jpg

It’s marketing for $329.99USD, around $70 cheaper than the ever-so-popular iPod Touch, offering more storage per buck.  Does this blogger think that such a feature will give it the upper hand?  Nope.  Since when have the majority of consumers selected features, storage, and value over a nice little gimmick?  Alright, so the iPod Touch’s got a little more than a gimmick, but that’s no reason to give up on Creative Zen.

The Zen arrives just in time for the holiday season – a brilliant scheduled arrival on Creative’s part.  However, by no means do I think that this will shake the market in favour of Creative – in fact, I don’t think things will change much (not in Creative’s favour anyway – prove me wrong, consumers).