• Smart Marketing: Why Apple is near Undefeatable

    Apple’s not much better at graphics than PC’s. In fact, the majority of modern laptops can probably outdo their Apple counterparts at that price-point. Sure, Macs are able to run Garageband and Final Cut HD (only because of OS X, which can be illegitimately put on any computer now), but that doesn’t really give them the ‘graphic-design-edge’ that everyone boasts about. In fact, I find the Windows variants of Flash CS3 and Photoshop CS3 to be much more user-friendly than the OS X variants (similar, but the tiny differences really bug me — windows that drag funny, etc).

    Similarly, the Nexus One and Droid phones are written by many columnists to outdo the iPhone 3GS — both in terms of hardware and user experience. But why is it that the iPhone is still capable of surpassing these two phones in sales and popularity? (Granted, the Nexus One is still a ghost.)

    CIMG3985
    Creative Commons License photo credit: doommeer

    Smart marketing.

    It’s not about commercial time. If it were, the Droid would probably be a lot closer to the iPhone. And in fact, I personally find the Droid commercials to be a bit more clever than the iPhone ones.

    It’s the simplicity, the physical popularity, the word of mouth, the lack of exposure the Droid has to the non-geek world, and the reputation (or lack of, rather).

    The iPhone definitely has a much more interesting ‘one-button’ hook than the Droid would. One-button to do all things. One-button to rule them all. Etc, etc. It’s just funny, and it’s a major selling point — plus, Apple is very well-known for it’s ‘simplicity’ (in fact, OS X is maybe just a bit simpler than Windows, in my opinion).

    Google Goggles knows The Web is Agreement
    Creative Commons License photo credit: psd

    Where do you see a Motorola Droid? Maybe in a Chinese mall, along with those next-level cell phones that only 0.1% of the population takes a note of. You don’t see classmates, friends, colleagues, bosses, or anyone using them. This is also a reason why Blackberry hasn’t been trumped by Apple yet. It’s because of the physical presence that both Blackberries and iPhones have; you see strangers in the mall scrolling with their thumbs, or texting on their QWERTY-keyboards. And maybe one person on a bench, on some phone that looks like an HTC model or a generic brand — nothing to pay attention to.

    When the iPhone came out, the world knew about it. Sure, there are people that know about the Droid — but not many. And a lot of them are just…geeks. Enthusiasts. Where the iPhone appealed to fashionstas for its beauty, geeks for its applications (as well as gamers), media freaks for its screen, and insecure people for its popularity, the Droid is only known to geeks. Not your mother, not your sister, not your grandpops. Just geeks. Maybe you, and one or two of your friends. And, to be frank, no one really cares that much about it, because no one’s seen anything that it can do better than the iPhone (when in fact, there is quite a bit that can be shown).

    And, lastly, the iPhone’s already proven to be fun to use. It’s proven to be worth its price tag. And its prices are dropping, while specs are rising. In contrast, the Droid is still very new to the market; although a lot of smartphones came before the iPhone, the iPhone is really the phone that brought smartphones to the mainstream crowd — Feist’s song, its clever demonstration of the Shazam app (which really wow-ed my friends when we saw it), and its variety of apps just really makes the phone. Whereas, the Droid (and Android) still has a lot to prove.

    3GS and HTC Ion (myTouch)
    Creative Commons License photo credit: dailylifeofmojo

    I’m not saying it’s impossible, but it’s very difficult to dislodge Apple and the iPhone from their throne. There needs to be a shift — from simple commercials, to different marketing tactics. How about giving away free Droids, to certain people to try? Chanel did that with her perfume — only to a few select exclusive high-end people, for free. That way, when people are looking to see what the rich people are doing, they find that — Lo and Behold, they’re not using the iPhone, but a Droid! It’s only ideas that are out of the box, that will stand a chance against Apple’s iPhone.

    Cover image by William Hook: http://www.flickr.com/photos/williamhook/3656233025/

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  • Leveraging your Gadgets: How to make the most out of what you already have

    I’ve recently developed a philosophy of using things to their fullest potential: originally, I was forced to replace my older gadgets with new versions repeatedly. It wasn’t until a short while ago that I decided against my consumption for a variety of reasons:

    • It wasn’t a healthy way of gaining happiness (an interesting topic on its own).
    • It wasn’t a wise way to spend my money — I already had an iPod Video, why did I need an iPod Touch? I could be saving up for that Macbook I always wanted.
    • It wasn’t satisfying me anymore. I think I’d exhausted all satisfaction that I might’ve gotten originally from buying gadgets. That’s the problem with consumerism.

    Don’t get me wrong — I still buy new gadgets: but now, my new gadgets typically are used to replace something thats been lost/broken/malfunctioned, or for the sake of convenience (combining two gadgets into one). Or to introduce a whole new concept into my life (I’m looking into getting a PSP…we’ll see how that works out, haha).

    But I’ve discovered an alternative to the constant consumption and re-consumption of gadgets — using basic computer knowledge, a keen eye, and a spirit of adventure to find out how to leverage your gadgets and use them to their fullest potential. I’ve done what I’d thought was previously unimaginable — my deeds (so far) include:

    • Putting Leopard 10.5.2 on my Dell Inspiron 6400 (I don’t advise you do it if you are of the faint of heart — I should also mention that it’s against Apple’s agreement you have to click in order to use Leopard, because you’re installing Leopard on non-Apple hardware). Don’t get me wrong — it wasn’t easy, and I only recently figured out how to do it to near-perfection, with sound and dual-monitor support.
    • Installing Android on my HTC Touch. That one turned out to be a fail (fail used as a noun — yep: an event where one fails miserably and hilariously at an attempt; http://failblog.org), as everytime I tried starting Android up (I installed it as a .cab file so it can be easily installed and removed) I was left with a white screen or my phone would turn off. Fail.
    • Tweaking my iPod Video 5.5G so I could play Pokemon Red on it. I also installed other themes on my iPod 5.5G so I could make it look ‘fresher’ — like an iPod Touch, if I may. Both using custom firmware (which might void iPod warranty, so be careful with that — I figured since my iPod was so old anyway, I might as well give it a shot, haha).
    • I’ve also managed to make my Wii play .mp3 files, .mp4 files, homebrew games (that should give the secret away), and even — DVD’s. That’s right — and I didn’t even have to touch the hardware.

    rockbox-ipod.jpg
    Creative Commons License photo credit: You Are The Conductor..

    I’m no expert. I’m just an ordinary guy — probably a bit nerdier, but still pretty ordinary. And if I can do it, you most definitely can — so here are a few lessons that I learned along the way.

    • Google will be your best friend. That’s right. You’ll get by just typing in ‘(insert gadget name here) modifications’ or ‘(insert gadget name here) hacks’.
    • If you fail once, brush yourself off and try it again. And if you fail again, then change something. Or Google it again.
    • Forums will be your second-best friend. Register if you have to (I registered anonymously on InsanelyMac). Use their search functions regularly, because you probably won’t have been the first person to experience a certain kind of problem.
    • Don’t try modding new gadgets. Unless you can afford to replace it — because typically warranties don’t cover that kind of stuff.
    • Don’t be afraid to push it! I remember when I was installing OS X, I installed a bunch of incorrect drivers that eventually required a format. It was discouraging, and I had to start over again, but I remembered that I used to live without it just fine, and so I can continue to live without just fine. If you can’t live without it, then you might want to pay for it (legitimately — not that leveraging is usually illegitimate).
    • Not all gadgets can be leveraged — here’s the Herbert rule: if it has a screen/screen output, it can be leveraged.

    I’m not sure if anyone’s ever associated the term ‘leveraging’ with ‘gadgets’, but I recently learned of the term in a business course and I wanted to use it. That and the word ‘synergy’ really jumped out at me. If the public demands it, I will begin posting general guides on how to leverage gadgets, so it can be a learned process (these won’t be step-by-step though, I don’t like writing comprehensive stuff — sorry). And even if the public doesn’t demand it, I think I just might.

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  • The Bold and the Beautiful: V-Moda Vibe II In-ear Headphones

    Sound and aesthetics typically haven’t always fused together in an effective way. Meaning the nicer-looking headphones or earbuds, like the iPod earbuds (admit it, they look alright) can sound terrible while a more simplistic set of headphones (like the Able Planet NC200 set of headphones we’d looked at not too long ago) can produce great sound. Never judge a set of headphones by its looks.

    V-Moda Vibe II earbuds

    Note: In this review, I use the term ‘headphones’ and ‘earbuds’ interchangeably. I apologize in advance if this causes any confusion, and if it does just substitute the word ‘headphones’ for ‘earbuds’ (or ‘headset’, now that I think about it). Enjoy!

    Usually, I don’t bring my Able Planet SG500 set of headphones on a regular day — because I know that:

    1. I won’t need its performance.
    2. It’s better off I don’t isolate the music, because I like to be aware of my surroundings.
    3. I’m scared to look like a doofus and don’t want to get mugged.

    Okay, so you might be thinking I’ve got some self-image issues to work out (that’s a whole other discussion) — either way, I’m trying to say that headphones haven’t always looked too hot. It’s not that they shouldn’t — because I think that no matter what happens, in the end, aesthetics do matter. Why have Macbooks sold so well? And iPods? And iPhones? Sure, they’ve got novelty and character — but it’s the streamlined look and feel that Apple’s got mastered. It’s not just Apple, either — a while ago, we looked at the Das Keyboard which nearly knocked my socks off with its performance — but also its flashiness.

    Ideally, I’d have a set of headphones that were inconspicuous (yet looked good), but still played good music. I’m no audiophile, but I like to think I can tell the difference between iPod headphones and a live orchestra. So when the opportunity came up for me to have a look at the V-Moda Vibe II set of headphones, I jumped on it. I’d heard great things about the first set of V-Moda Vibe headphones, so I was only expecting more.

    V-Moda Vibe II accessories

    A bundle of accessories is included with the V-Moda Vibe II headphones.

    Design

    It’s freaking beautiful. I know it sounds cliche — but nothing else comes to mind. It’s just…beautiful. I think that the V-Moda Vibe II set of headphones is…really flashy. Seriously, I could see a celebrity or a model wearing the set of headphones.

    I received the ‘Nero’ version of the Vibe II, and I approve. Its chrome touches match the black very well, giving it a more ‘sophisticated’ look in comparison to other sets of earbuds.

    I was really impressed by the ‘versatility’ of the Vibe II earbuds — originally, since they were designed as a really, really fancy headset for the iPhone (and Blackberries), I would have assumed that the mic would be a pain in the ass and doubly as annoying if one didn’t have an iPhone to use it with. I can’t say that I like it, but it’s really not that noticeable. It blends in well with the rest of the Vibe II, and is positioned perfectly for me to speak into without using my hands to lift it up, like I see so many people having to do awkwardly with their Sony Ericsson headsets (hypothetically, since I don’t have a phone compatible with it).

    The call-answer button

    The other piece of the Vibe II that I was initially a bit iffy about would be the call answering button. I thought it was weird how V-Moda decided to separate the mic from the ‘answer’ button, but it actually turned out to be quite a good idea — it’s very inconspicuous and doubles as a piece to secure the earbuds — adding to the build quality.

    The Vibe II seems to be very sturdy, and it comes with a great case to shield it from travel damage. The case is made of leather, and again, really contributes to the ‘sophisticated’ and ‘fashionable’ feel of the Vibe II earbuds. I’m actually also a really big fan on the case, because it’s just..sweet, haha. I’ve wanted a case that could contain my earbuds/headphones safely for a long time, and I could never find one, which makes this one all the more enjoyable.

    V-Moda was considerate enough to include both white-coloured earbud slips (they go over the actual speakers) and black ones — 4 different pairs of each colour, accomodating 99% of mankind’s ear sizes. I found that the default set fit into my ears pretty well, so I didn’t bother changing it. Taking them off (for cleaning — because they do go deep in the ear) was a bit of a pain, because they seemed really fragile and I didn’t want to cause any damage, but they turned out fine (for now). Putting them back over the speakers went a lot more smoothly.

    V-Moda Vibe II wiring

    The V-Moda Vibe IIs also introduced two very interesting features to me — the first being its threaded wiring, which makes it more durable in comparison to typical rubber wiring.

    V-Moda Vibe II headphones wiring

    The second would have to be the interesting headphone connector design — I haven’t seen anything like it before, but it really makes sense and functions well. It’s a great balance between the pure 90-degree headphone connector (like the JVC Gumy headphones, which I thought was awkwardly fitting and also a bit susceptible to wear and tear), and the straight-up plug-in headphone connectors (like the iPod headphone connector, which would be very susceptible to wear and tear).

    Sound Isolation

    The V-Moda Vibe II uses a more passive form of sound isolation — because they go in-ear, they don’t need an active filtering system like LYNX Audio to cancel out noise. I did find this to be equally as effective though, because I couldn’t hear people standing eight feet from me carry a conversation (their voices became barely distinguishable when they were four feet from me) while I was listening to music on my Dell Inspiron 6400 at 1% of Windows Vista volume in Windows Media Player.

    I was initially a bit skeptical about how well these in-ear headphones would feel; I always had the notion that in-ear headphones felt a lot more intrusive and disturbing, and would fall out a lot. Although they did fall out quite a bit (sporting clips included to solve that problem), the ‘proper’ way to put the Vibe II earbuds would ensure that they stayed in your ear. I never really got around to using that method, because I grew tired of trying to learn how and I personally thought those sport clips looked really cheezy (plus I couldn’t put them on very well…my hand eye co-ordination isn’t the greatest).

    I had trouble hearing a lot of things that were going on around me, which got to a tipping point when I couldn’t hear a telephone on my desk (of course, I’m kind of easily swept away by music). But in all honesty, the background noises were masked very well by the V-Moda Vibe II in-ear headphones — for better, or for worse.

    Sound Quality

    I’m going to say straight up — they were good, but they weren’t really that outstanding. Don’t get me wrong — the sound was rich and there weren’t many tinny or weak spots, but I just expected more from the V-Moda Vibe IIs. Then again, sound testing is very subjective — and I’m not always the most accurate judge (hey, I’m just a man).

    Again, same ol’ test playlist:

    • Back in Black by AC/DC (for the guitar intro)
    • Devil’s got a New Disguise by Aerosmith (electric guitar performance)
    • Good Life by Kanye West featuring T-Pain (bass)
    • Janie’s got a Gun by Aerosmith (vocals)
    • Live & Let Die by Guns N’ Roses (instruments)
    • Live Your Life by T.I. featuring Rihanna (bass)
    • Sweet Child O’ Mine by Guns N’ Roses (guitar solo)
    • This Love by Maroon 5 (vocals and instruments)
    • Whatever You Like by T.I. (synthesizer and bass)

    For one thing, I expected punchier bass. The bass was already quite strong on the V-Moda Vibe II set of headphones, but it just lacked the punchiness that would have made it perfect.

    Songs with midrange and treble were reproduced quite well with the V-moda Vibe IIs. In fact, the midrange really stood out for me — acoustic/electric guitars sounded very clear. I think that the snare drums weren’t very distinct though, but that could’ve been a file/encoding issue.

    What’s the Verdict?

    V-Moda Vibe II earbuds

    In comparison to the Able Planet NC200 set of headphones I took a look at earlier this year, I would say that the V-Moda Vibe IIs can stand their ground. They’re a lot more portable, fashionable, and produce comparable sound quality — which says a lot. However, the V-Moda Vibe II set of headphones were not as comfortable, and personally I felt that the the NC200s produced a punchier bass, which I really look for in headphones (I feel that it’s overlooked sometimes).

    And although I love its fancy designs, personally, I feel that if you don’t care about aesthetics as much and you want better sound quality, you’d be better off with another set of headphones (Able Planet NC200?).

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  • At $99, Is the 4GB iPhone such a great idea?

    I never thought of the day I’d see this again: a 4GB iPhone — the very same that appealed to and ended up enraging early adapters (never adapt early, if possible).  It’s not that a 4GB iPhone shouldn’t be released: in fact, it could be commercially successful and even downright popular.  What makes it so different this time around?

    Rumours of new iPhone 3G, with 4GB of storage for $99
    Creative Commons License photo credit: William Hook

    Well — mainly, the pricing.  Dailytech reports that the 4GB iPhone will be appropriately priced at $99 (with a contract, no doubt).  But is 4GB really enough for you?  I’m no music fanatic, but even I use 8GB of storage on my iPod 5.5G (I suppose if I purged Rush Hour 2, Hitch — great movie, and the Ladykillers, and all those episodes of Smart Guy I could half the amount I used).  But come on, the iPhone’s got such a beautiful screen — it’s made to view videos!  Not to mention all that music with its 3.5mm headphone jack (you’d be surprised how many phones don’t feature a standard headphone jack — the T-Mobile G1, for one!).

    If you’re seriously considering it, I highly recommend reconsidering it.  If you want it for the games, the 3G, or just music storage (assuming you don’t have that much music), then you should be good — and $99 really is quite a steal for the wonders that the iPhone features.  But storage is most certainly a different story — if you plan to watch videos, have a huge music collection (or just don’t chuck the iPod — but then that ruins the point of getting an iPhone, I suppose), then you might want to think twice before blowing a bill on the “cheap” iPhone.

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  • The Evolution of the HTC Touch: HTC Touch HD

    The HTC Touch debuted in June 2007 — a whole year before the iPhone was made available to Canada.  After a friend of mine introduced it to me, I hadn’t given it much thought until I ended up looking for a smart phone — it was down to either the Samsung Jack or the HTC Touch.  The only edge the HTC Touch had was its Wi-fi, so I took it.  This was half a year ago, March 2008.

    HTC Touch with TouchFLO
    Creative Commons License photo credit: Titanas

    How far we’ve come along: HTC has since introduced the HTC Touch Dual, HTC Touch Cruise, HTC Touch Diamond, and recently, the HTC Touch HD.  I’m impressed by how well HTC is capitalizing on its Touch line — the Touch provided the reassurance that mainstream customers needed to trust HTC, and slowly, it’s making its way into the market.

    HTC Touch Diamond

    Source: http://www.coolhunting.com/images/HTC-Touch-Diamond-Angle.jpg

    While I thought the HTC Touch Diamond was enough for the rest of the year — after all, hype had only recently been calmed, HTC kicks all Diamond owners in the nuts with the official announcement of the HTC Touch HD.  While it does look like a sweet phone (with a screen bigger than the iPhone), I’m not sure that it’s come soon enough — the iPhone already has quite the hold on Canada.  Perhaps in retrospect, HTC should’ve just skipped the Diamond and gone with the Touch HD — but in a sense, I guess the Touch Diamond has a different “feel”.

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  • 3G Plans for the extra $30: Get ‘em while you still can!

    rogers 3g plan

    More than just a few friends of mine have the iPhone 3G.  While I’m a huge fan of the iPod Touch and its Wi-fi capabilities, I have to say that the iPhone offers much more flexibility in data: especially when equipped with the $30 for 6GB of data transfer.  Actually, 6GB is more like “unlimited”: according to CNet, only one percent of users use more than a gigabyte of data transfer.

    Unfortunately, looks like the plan is ending soon: according to Boy Genius Report, new plans will be introduced to Rogers on October 1st — meaning you folks have only got a couple of weeks to finalize those 3G plans!

    I’ve included a screenshot for you to see if your phone is compatible with the plan — sadly, the HTC Touch is not.  And the Samsung Jack is.  Oh well, looks like I have some regretting to do (just kidding, no Wi-fi on the Samsung Jack).  If you can get it, then what are you waiting for?  The convenience is beautiful — whether you want it for research-on-the-go or browsing Youtube, you absolutely need to grab the plan.  Quick!

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