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Sony BMG to go far with MusicPass?
No comments yetPosted in Media, WebMar 25, 2008
Read more »After acquiring some information from Dailytech, I’ve learned that Sony BMG is developing an all-you-can-download buffet style subscription program. The files will be DRM-free, possibly even after the subscription has canceled. That’s the absolutely galling part – could someone march right in there for a month and download all the songs from the Sony BMG catalog, and then cancel and never pay another dime. …Right?

Source: http://images.dailytech.com/nimage/7696_large_Rolf%20Schmidt-Holtz.jpg
I think that it’s definitely a shame we’ve underestimated CEO Rolf Schmidt-Holtz and the entire Sony team to such an extent. If they ever plan to use such a service, I highly doubt that the downloads per month (or day) would be unlimited – perhaps they will adopt a similar pricing scheme as eMusic’s. Basically, you pay a certain price for 25 downloads per month, a higher price for a higher number. Not a bad idea, to be honest.
The only question is if this is going to be implemented into the MusicPass program. And to this, I really have no idea – on one hand, MusicPass looked as though it was an alternative to just CDs, but now I think it’ll be easy to spread the branding to an online store. I hope that they have success with this DRM-free idea, as it’s going to be the way of the future. No strings attached.