MyBlogLog officially acquired by Yahoo!

As a regular user of blogging service MyBlogLog, I was shocked to discover as I tried logging in today that it wanted me to sign in with a Yahoo! account. So, armed with Google in my right hand, I decided to find out what was really going on.

Yahoo is not saying what it paid for Mybloglog, but knowledgeable sources said it cost a little over $10 million for the company, which first offered the service in July. Bradley Horowitz, vice president of product strategy at Yahoo, said Mybloglog will likely remain branded as a separate entity, but Yahoo users will be able to register on it with their Yahoo password. The reader communities will soon be able to access Yahoo services, like the Flickr photo site or the Yahoo Answers information service, to their groups.

Source: http://blogs.forbes.com/forbespecial/2007/01/yahoo_snaps_up_.html

My first thought was – ten million dollars?  I never even knew MyBlogLog was popular enough to strum up half that amount (no offense meant – after all, I do use the service)!  Now that I think about it, there are quite almost a few thousand popular communities out there (every user has the opportunity to create their own community for their own blog, but relatively few were successful).

I think that there are a few kinks to be smoothened out for now (I still can’t login even after creating a Yahoo! account), but I guess that it shouldn’t affect the service too much (I could be very mistaken, to be honest).

Interested in MyBlogLog?  Click the link – and don’t forget to find the CutEdge community (still a bit sparse, I know)!