Microsoft runs to Blu-Ray with Open Arms

Apparently, since the life span of HD-DVD seems to have nearly run out, Microsoft has decided to make its way to the winning side and incorporate Blu-Ray with the Xbox 360 – in forms of both a player add-on similar to the HD-DVD add-on (so even the users of the current Xbox 360 can purchase this and watch Blu-Ray movies I believe), and a revised Xbox 360 with a Blu-Ray reader integrated into it. Gutsy, right?

You bet. Not only does Microsoft risk its ego in appealing to Sony for a Blu-Ray license, it also spatters its reputation by admitting that the opposing side had better technology. I think it’s repulsive to jump off the sinking ship when you’ve supported it for so long, but also admirable to continue evolving its console. Besides, it doesn’t seem like they’ve got much of a choice anymore – Toshiba’s already jumped off the ship itself (so much for the captain going down with the ship), just unofficially. Either way, this past week has been a huge one for the whole industry and the outcome of the format wars.

I can’t say this doesn’t affect me, as a friend of mine had wagered that HD-DVD would come out as the winner and has been a diehard supporter (although he did purchase a PS3 for the sake of being able to play Blu-ray movies, for the sake of insurance). In fact, this whole month has been pretty Microsoft-y, with the whole Yahoo! situation, Danger Inc. and now the fall of HD-DVD. Interesting.