iTunes Plus Price Cut?

So ya heard of the iTunes Plus price cut, right? In case you didn’t, Apple announced that iTunes Plus prices would be dropping from its previously outrageous $1.39 to a more reasonable $0.99 (probably due to upcoming competition from both Amazon and the coalition of record companies). Initially, I was quite joyous that this announcement was made, but I was curious to know if it applied only to the United States. Even with the Canadian dollar being so strong, sometimes I just can’t figure these things out.

Interestingly enough, I was not able to access iTunes Plus store for the last couple of days (as soon as I heard the announcement actually, I tried, but was unable to connect). So when I finally got to connect today, I was eager to see whether the price hikes were applied to Canada too. To my delight, the costs were actually lowered by $0.40, making iTunes Plus prices equivalent to those of regular DRM-protected iTunes.

To be honest, I was expecting this for a while – even though iTunes Plus had DRM-free music, it just didn’t provide enough incentive nor selection to make the transition smooth. Not that the transition’s smooth – it still costs $0.40 to upgrade a song from DRM-protected to iTunes Plus – which intrigues me. Nonetheless, I’m still happy as a customer that this has happened. I love competition!