Gizmos

Samsung: the Thorn in Apple’s Side could Take Over

I haven’t actually been paying much attention to Samsung due to all the attention I already give brands such as Sony Ericsson, Microsoft, Apple, et al. However, I’ve been noticing a lot of beautiful Samsung products cropping up lately, like the YP-P2, and now the Instinct announced by Sprint. What do these two items have in common? I have absolutely no idea…

…except for the fact they are both directly competing with Apple’s iPhone and iPod Touch. The Instinct is to be supported by Sprint, the iPhone already to AT&T. Why does Samsung choose to be the thorn in Apple’s side?

They’re Trying to Take Over

Let’s face it – Samsung’s come a long way from the 90s till now. From its unreliable reputation to its now glowing and competitive products, we saw the drive to compete against the huge players such as Sony and Toshiba. All I can assume is they are also trying to take Apple on, as they are the biggest of the big when it comes to the gadget market (around 70% of mp3 players out there are iPods!).

Can they do it? Can they actually surpass what Dell, Sony, and Creative have failed to do? The only piece strategy that I think they might need to bolster would be their marketing campaigns – where are they? Sure, you’ve got a video on Youtube. But, unless you want to stay second, you’re going to have to air way more commercials, Samsung! They’ve got the product. They’ve got the money.

Conclusion

Analysts always overlook that little fact that the iPod’s marketing campaigns were golden. And unless Samsung really puts some more “oomph” into its marketing campaign, add some creativity and heavy rotation, it’s never going to take a painful bite out of Apple.

What is going to happen to Samsung? I have no idea – but I think that I will be supporting both sides. I do believe Samsung’s products are very innovative and interesting – but Apple always seems to be a few jumps ahead of them (the iPhone was released way before the Instinct was announced, but the Instinct is a cooler name). Besides, I’ve got an iPod Video, so I can’t talk until it gets replaced. Maybe with a Samsung product.