Asus Spreads EEE Branding to other Products

Asus, popular computer peripheral manufacturer company and maker of the recently-released and popular EEE PC, has decided to spread the EEE branding to other products its got in mind, hoping to spread the success with it. Will the product branding actually work?

Source: http://blogs.guardian.co.uk/technology/Asus_Eee_701.jpg

Let’s start with the EEE PC. Originally named the EEE PC as an acronym for “Easy to learn, Easy to work, Easy to play,” the EEE PC already had a lot of hype surrounding it when it entered the market for two reasons – an attractive price point and a hunger for Ultra Mobile PC’s (think a laptop…when compared to a laptop). Although its price has been raised and specifications lowered, the whole deal did work out pretty well for Asus and the EEE PC has been a big hit in both enthusiast and mainstream markets.

A newer product, the E-DT (my guess would be DeskTop – that still sounds like a long shot though, for some reason), is basically an EEE PC without the monitor. Think Celeron processor, budget-friendly specs with EEE functionality. I don’t think it’ll be too successful as the EEE PC, mainly because the budget-friendly computer market is already pretty saturated with products, although the current announced price is still very modest (US$199). There won’t be enough demand to really rock the boat.

Source: http://regmedia.co.uk/2007/07/12/hp_iq770_front.jpg

The E-Monitor, on the other hand, really intrigues me. It’s a computer integrated with the monitor – think Apple iMac, or HP TouchSmart. Very like one or the other, it has the potential to skyrocket or go under – we’ve all heard of the Apple iMac (and probably secretly want one), whereas the HP TouchSmart…not so much. In fact, I had to actually search Future Shop for the appropriate picture, then find the corresponding name. Either way, all-in-one PCs are still not that common, but I think will be in the near future as they are convenient and becoming much more affordable, with the Asus E-Monitor announced at US$499 with the majority of that cost diverted towards the 19″ or 21″ monitor and the rest towards the specifications similar to the E-DT. Besides, the E-Monitor really reminds me of the EEE PC – it’ll be very easy to set up (potentially speaking, just pop in a pre-made driver CD) and relatively trouble free. Plus, this makes for great plan when it comes to mass production, financially speaking.

All this is still very premature speculation, and I’ll have to wait till the physical products actually arrive, so I don’t want to say anything I can’t take back and reading this statement voids me of this responsibility.