Archive for March, 2008

The CD’s Soul within the Platinum MusicPass

CDs have arguably been the best thing that ever happened to the music industry (iTunes coming in at a close second, with Limewire, Kazaa, and other file-sharing networks ranking on the other side of the spectrum). Old-fashioned people still stuck in the 90s like myself will still believe that CDs just have more character and authenticity when compared against the same songs by the same artist encased within digital format. Seeing such values in people, record label (I believe) Sony BMG has launched a new project known as the Platinum MusicPass.

Platinum MusicPass

Source: http://promo.musicpass.ca/en/images/newnav_04.gif

Platinum MusicPass differs from the other services as it emphasizes on extra content: meaning it comes with the album art and pages, but also extra content such as backstage videos, music videos, and the whatnot. It offers DRM-free music, which has definitely increased in popularity as of late. The sample I downloaded from MusicPass, Take You There by Sean Kingston, proved to have the high bit-rate of 320kbps. I’d need a higher quality set of speakers to justly comment on the sound quality, but I can say it sounds great on my tinny integrated laptop speakers.

The experience so far has been quite flawless, simply select a song and download. It took less than a quarter of a minute for the song to totally download, and it’s got album art and all when played in Windows Media Player 11. All this is a part of the free sample that they’re offering – you can’t miss out on this offer (think about it – a free song!).

Platinum MusicPass Artist Selection

I think that Platinum MusicPass could do with a bolster in its marketing campaign, I hadn’t heard of it until I set foot in the Shoppers Drug Mart that happened to have a whole rack of it. However, it’s got a lot going for it – artists such as Elvis, Alicia Keys, Chris Daughtry, Chris Brown, and Sean Kingston have made their material available through the service – which is a definite plus in my books.

Platinum MusicPass is a great service that could use a bit more press. I’ve seen the commercial twice on television in the past month, but I would never have noticed it if I hadn’t heard about the Platinum MusicPass prior to watching, and I certainly would not have paid any attention to it. In case you’re wondering, the Platinum MusicPass comes in the tangible form of a card, at about the same cost of a CD, and can be found at major retailers such as Shoppers Drug Mart, Best Buy, Future Shop, Wal-Mart, and CD Plus.

And no, this isn’t a sponsored post – I’m just a huge fan of this movement. Asides from CD’s, I think that this is the way to go.

Take a look at the Platinum MusicPass at:

http://www.musicpass.ca/Default.aspx